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Glenn Sabin

Open Letter to Joe Biden: We Need a Cancer ‘Prevention’ Moonshot

Guest post courtesy Glenn Sabin, FON Consulting



Dear Vice President Biden:
Your Cancer Moonshot initiative is commendable, with its core goals to make more therapies available to more patients, while supporting improvements to prevent cancer, and detect it earlier.
The core elements of the Cancer Moonshot from a research and drug discovery standpoint are sound, but the overarching framework lacks a critical keystone. Let me explain.
Our continued approach to cancer as a ‘war’ is misguided. Our 40-year-plus tactics have done little to reduce casualties. That’s because of the missing piece of the cancer epidemic puzzle: comprehensive prevention.

It read more…

Let Others Sing Your Praises…So You Don’t Have To

Guest post courtesy Glenn Sabin, FON Consulting

social-media-909708_1920Craft all the fancy copywriting and tight messaging you like. It’s helpful.
Create elegant brochures highlighting your professional credentials, and illustrating your products and services.
Polish your professional positioning and image. People like to engage with those they feel they can trust.

You can even scream from rooftops about how great you, your team, and your products are. Purchased print and radio advertising will do that. And though it might ‘interrupt’ your prospective clients, some will certainly hear you, many will tune you out.

But no matter how many of the above strategies read more…

Rise: Consumer Demand Drives the Future of Integrative Medicine

Guest post courtesy Glenn Sabin, FON Consulting

sunriseI haven’t been blogging much lately because I’ve been working on a powerful new e-book along with my sometimes co-conspirator, Taylor Walsh.
The publication is called The Rise of Integrative Health and Medicine: The Milestones—1963 to Present. It features over 120 of the most significant accomplishments in the field during the past 50 years.

Rise’, as we have nicknamed the project, features a brilliant introduction by industry historian and Integrator Blog publisher John Weeks.

Never before has such a comprehensive historical timeline been created chronicling this emerging field.  read more…

How to Use Persuasion to Engage Integrative Medicine Customers

Guest post courtesy Glenn Sabin, FON Consulting.

board-1106649_1920When it comes to persuasion, Greek philosopher Aristotle set the gold standard in 350 BCE. Aristotle’s modes of persuasion have stood the test of time, and can be applied to various aspects of your communication efforts today to best engage patients, clients, and prospects.

According to Aristotle:

Persuasion is achieved by the speaker’s personal character
when the speech is so spoken as to make us think him credible. […]
Secondly, persuasion may come through the hearers,
when the speech stirs their emotions. […]
Thirdly, persuasion is effected through the speech itself
when read more…

11 Essentials for Your Integrative Medicine Business Plan

Guest post courtesy Glenn Sabin of FON Consulting

Every new integrative health and medicine enterprise and organization should have a well-researched and well-written business plan.
In this post I walk you through the key elements of a business plan, and the essentials on which to focus, based on your approach to financing.

business-891339_1920But first, how are you funding your startup or expansion? Your primary options are investors, bank loans, or self-funding. Let’s take a look.


Investors are looking for a level of risk that will best ensure a decent return on investment. They want an equity (ownership) stake, or read more…

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