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Business Management

Let Others Sing Your Praises…So You Don’t Have To

Guest post courtesy Glenn Sabin, FON Consulting

social-media-909708_1920Craft all the fancy copywriting and tight messaging you like. It’s helpful.
Create elegant brochures highlighting your professional credentials, and illustrating your products and services.
Polish your professional positioning and image. People like to engage with those they feel they can trust.

You can even scream from rooftops about how great you, your team, and your products are. Purchased print and radio advertising will do that. And though it might ‘interrupt’ your prospective clients, some will certainly hear you, many will tune you out.

But no matter how many of the above strategies read more…

How to Use Persuasion to Engage Integrative Medicine Customers

Guest post courtesy Glenn Sabin, FON Consulting.

board-1106649_1920When it comes to persuasion, Greek philosopher Aristotle set the gold standard in 350 BCE. Aristotle’s modes of persuasion have stood the test of time, and can be applied to various aspects of your communication efforts today to best engage patients, clients, and prospects.

According to Aristotle:

Persuasion is achieved by the speaker’s personal character
when the speech is so spoken as to make us think him credible. […]
Secondly, persuasion may come through the hearers,
when the speech stirs their emotions. […]
Thirdly, persuasion is effected through the speech itself
when read more…

11 Essentials for Your Integrative Medicine Business Plan

Guest post courtesy Glenn Sabin of FON Consulting

Every new integrative health and medicine enterprise and organization should have a well-researched and well-written business plan.
In this post I walk you through the key elements of a business plan, and the essentials on which to focus, based on your approach to financing.

business-891339_1920But first, how are you funding your startup or expansion? Your primary options are investors, bank loans, or self-funding. Let’s take a look.

Investors

Investors are looking for a level of risk that will best ensure a decent return on investment. They want an equity (ownership) stake, or read more…

The Most Effective Client Marketing: Be as Helpful as Possible

Guest Post Courtesy Glenn Sabin, FON Consulting

WHY I WRITE, AND WHY YOU SHOULD TOO

pen-631321_1920I’ve written more in the last five years than the previous two decades combined. This body of work, for FON, exceeds 100 posts on this blog, scores of articles for other outlets, three e-books, and one forthcoming book.

In my previous career—publisher of a consumer magazine—I contributed a whopping two articles over 25 years; and they needed a lot of cleaning up. But that was okay, I didn’t fancy myself a writer. I remained comfortable on the operations side, focusing on business writing.

When read more…

7 SEO Myths & Their Effect on Your Integrative Health Brand

Search engine optimization (SEO) remains critical to driving traffic to your website to engage prospective patients and clients. However, fast-paced technology may have overtaken you. Your current efforts may be for naught, mistakenly based on outdated practices.

seo-896175_1920Over the last few years much has changed in terms of the algorithms Google uses to reward or penalize sites. If you’re not staying on top of this stuff, you’re likely falling short of today’s best practices.

Here are 7 SEO myths you need to be aware of:

Myth #1: I don’t need a mobile optimization strategy

If your website was created before, read more…

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