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How to Sell Integrative Healthcare to Corporate America

By Glenn Sabin

My last post highlighted the mutual benefit of the delivery of integrative healthcare services for clinics and self-insured employers. This generated a great deal of feedback, mostly from the supply side, including integrative medicine centers wanting to know the best way to approach local self-insured companies. These inquires came from full-service MD-based integrative centers as well as smaller practices across disciplines focused on specific areas such as pain management and stress reduction.

One Seattle-based MD told me about a stress reduction program he wanted to introduce to Microsoft. Although I did not personally research, my assumption is

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