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Tag Archives: integrative health practice marketing

Let Others Sing Your Praises…So You Don’t Have To

Guest post courtesy Glenn Sabin, FON Consulting

social-media-909708_1920Craft all the fancy copywriting and tight messaging you like. It’s helpful.
Create elegant brochures highlighting your professional credentials, and illustrating your products and services.
Polish your professional positioning and image. People like to engage with those they feel they can trust.

You can even scream from rooftops about how great you, your team, and your products are. Purchased print and radio advertising will do that. And though it might ‘interrupt’ your prospective clients, some will certainly hear you, many will tune you out.

But no matter how many of the above strategies read more…

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How to Use Persuasion to Engage Integrative Medicine Customers

Guest post courtesy Glenn Sabin, FON Consulting.

board-1106649_1920When it comes to persuasion, Greek philosopher Aristotle set the gold standard in 350 BCE. Aristotle’s modes of persuasion have stood the test of time, and can be applied to various aspects of your communication efforts today to best engage patients, clients, and prospects.

According to Aristotle:

Persuasion is achieved by the speaker’s personal character
when the speech is so spoken as to make us think him credible. […]
Secondly, persuasion may come through the hearers,
when the speech stirs their emotions. […]
Thirdly, persuasion is effected through the speech itself
when read more…

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The Most Effective Client Marketing: Be as Helpful as Possible

Guest Post Courtesy Glenn Sabin, FON Consulting

WHY I WRITE, AND WHY YOU SHOULD TOO

pen-631321_1920I’ve written more in the last five years than the previous two decades combined. This body of work, for FON, exceeds 100 posts on this blog, scores of articles for other outlets, three e-books, and one forthcoming book.

In my previous career—publisher of a consumer magazine—I contributed a whopping two articles over 25 years; and they needed a lot of cleaning up. But that was okay, I didn’t fancy myself a writer. I remained comfortable on the operations side, focusing on business writing.

When read more…

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