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Tag Archives: FON

How to Use Persuasion to Engage Integrative Medicine Customers

Guest post courtesy Glenn Sabin, FON Consulting.

board-1106649_1920When it comes to persuasion, Greek philosopher Aristotle set the gold standard in 350 BCE. Aristotle’s modes of persuasion have stood the test of time, and can be applied to various aspects of your communication efforts today to best engage patients, clients, and prospects.

According to Aristotle:

Persuasion is achieved by the speaker’s personal character
when the speech is so spoken as to make us think him credible. […]
Secondly, persuasion may come through the hearers,
when the speech stirs their emotions. […]
Thirdly, persuasion is effected through the speech itself
when read more…

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11 Essentials for Your Integrative Medicine Business Plan

Guest post courtesy Glenn Sabin of FON Consulting

Every new integrative health and medicine enterprise and organization should have a well-researched and well-written business plan.
In this post I walk you through the key elements of a business plan, and the essentials on which to focus, based on your approach to financing.

business-891339_1920But first, how are you funding your startup or expansion? Your primary options are investors, bank loans, or self-funding. Let’s take a look.

Investors

Investors are looking for a level of risk that will best ensure a decent return on investment. They want an equity (ownership) stake, or read more…

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7 SEO Myths & Their Effect on Your Integrative Health Brand

Search engine optimization (SEO) remains critical to driving traffic to your website to engage prospective patients and clients. However, fast-paced technology may have overtaken you. Your current efforts may be for naught, mistakenly based on outdated practices.

seo-896175_1920Over the last few years much has changed in terms of the algorithms Google uses to reward or penalize sites. If you’re not staying on top of this stuff, you’re likely falling short of today’s best practices.

Here are 7 SEO myths you need to be aware of:

Myth #1: I don’t need a mobile optimization strategy

If your website was created before, read more…

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Integrative Medicine Business Development: Asses First, then Strategize and Execute

businessmen-1039899_1920The engagement process through which I lead companies, regardless of their size and type, is always the same: Assess, Strategize, Execute.
This essential process need not be all that complicated when you carefully peel back the layers and conduct a review in an organized, comprehensive manner.

The Assessment exercise is key, allowing transition from a disordered entity to a logical, clearly defined framework; often, in relatively short order.

Whether you are launching or looking to grow a new practice, service, or other type of integrative health enterprise, you can make significant progress toward reshaping your brand or business strategy by read more…

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Becoming an Integrative Health Thought Leader Part 7: Putting it all Together

Guest post courtesy content partner Glenn Sabin of FON Consulting

 

This is the final installment of a 7-part series.
Read the entire series: 

 

Can you recognize the majority of these integrative health luminaries by their last name only?
leadership-913043_1280Abrams, Alschuler, Amen, Barnard, Benson, Berman, Bland, Block, Blumenthal, Borysenko, Bradley, Brogan, Campbell, Cass, Cates, Chappell, Chopra, Cohen, Cunningham, Dossey, Esselstyn, Evans, Fuhrman, Gaby, Gahles, Gaudet, George, Gladd, Goertz, Goldblatt, Gordon, Gottfried, Guarneri, Haas, read more…
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