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The Most Effective Client Marketing: Be as Helpful as Possible

Guest Post Courtesy Glenn Sabin, FON Consulting

WHY I WRITE, AND WHY YOU SHOULD TOO

pen-631321_1920I’ve written more in the last five years than the previous two decades combined. This body of work, for FON, exceeds 100 posts on this blog, scores of articles for other outlets, three e-books, and one forthcoming book.

In my previous career—publisher of a consumer magazine—I contributed a whopping two articles over 25 years; and they needed a lot of cleaning up. But that was okay, I didn’t fancy myself a writer. I remained comfortable on the operations side, focusing on business writing.

When read more…

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