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Tag Archives: business practice

Improving the Health of the Integrative Health Enterprise

Post courtesy Glenn Sabin, FON Consulting

 

medical-563427_1280My recent posts on why integrative and functional medicine practices often fail, and how to go about mastering a ‘sales funnel’ to build patient volume, elicited a lot of positive feedback—as much as any articles I’ve written over the last few years.
Could this be because more folks within the integrative health community are recognizing that integrative clinical prowess that is not equally matched to persistent business acumen does not make for a winning business strategy? I certainly hope so.

What I Have Learned Through Advising Others

Since launching FON I’ve had read more…

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Integrative Medicine Clinical Services: When Less is More

Guest Post Courtesy Glenn Sabin, FON Consulting
less-is-more-791109_1280If you’re operating a small integrative or functional medicine clinic offering a substantial menu of services, you may inadvertently be undermining your capacity for meaningful engagement with existing and prospective clients (aka patients).

In my recent post Go Deep, Then Wide: Building Integrative Health Practices, I posited that maximizing (business) growth by laser-focusing attention and keeping distractions at bay is essential. This is specifically true for clinical services and patient engagement. Let me explain.

Focus on Solutions, Not Tools

Above all, prospective patients are looking to solve health problems. Your featuredtechnologies read more…

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Grow Your List to Grow Your Integrative Health Business

Guest post by Glenn Sabin, FON Consulting
Why you must develop a subscriber list & 27 ways to make it happen.

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There’s no single magic silver bullet approach for growing integrative health and medicine practices today. It requires comprehensive strategy featuring a range of digital and non-digital communication tactics of which email marketing is incredibly important.

Neither the newest nor sexiest digital ‘tool’, email remains the most direct, effective method to engage consumers.

As the centerpiece of your marketing communications strategy, email messages must be consistently delivered, relevant and helpful. Yes, self-serving promotion and sales efforts should be tastefully read more…

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Spring Cleaning Tips for Your Hormone Practice

Brought to you by content partners Labrix Clinical Services.

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Spring is typically a time of renewal and change: naked wooden sticks transform into beautiful blooming bushes and trees and the world is all-around a bit brighter. Many people tend to “spring” into action at this time of year with new motivation to spruce up rooms in their homes, declutter offices and become more organized and focused on goals and strategy. Take advantage of this exciting time of year and do a little spring cleaning in your hormone and neurotransmitter testing practice to enhance your productivity, increase efficiency and help read more…

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Integrative Medicine is a Story, Not an Advertisement

This post was written by Glenn Sabin

My longtime professional background is in media and marketing. My career started during the still-heady days of television, radio and magazines, with cable just making its way into the world. There was no Internet—or at least not a public one—or social networks. Professionals created content, and producers, program directors and editors were the arbiters of what the public saw and consumed.

Nor were holistic and integrative medicine as widely available in those days as they are today. As health interventions almost always disparaged by conventional medicine, the “promotion” of their benefits and of

read more…

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