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Integrative Medicine is a Story, Not an Advertisement

This post was written by Glenn Sabin

My longtime professional background is in media and marketing. My career started during the still-heady days of television, radio and magazines, with cable just making its way into the world. There was no Internet—or at least not a public one—or social networks. Professionals created content, and producers, program directors and editors were the arbiters of what the public saw and consumed.

Nor were holistic and integrative medicine as widely available in those days as they are today. As health interventions almost always disparaged by conventional medicine, the “promotion” of their benefits and of

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