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Spring Cleaning Tips for Your Hormone Practice

Brought to you by content partners Labrix Clinical Services.

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Spring is typically a time of renewal and change: naked wooden sticks transform into beautiful blooming bushes and trees and the world is all-around a bit brighter. Many people tend to “spring” into action at this time of year with new motivation to spruce up rooms in their homes, declutter offices and become more organized and focused on goals and strategy. Take advantage of this exciting time of year and do a little spring cleaning in your hormone and neurotransmitter testing practice to enhance your productivity, increase efficiency and help more patients achieve lasting health and wellness.

1. Establish yourself as an expert in your community

The saying “if you build it, they will come” doesn’t necessarily apply to businesses and healthcare practices. You must invite people to experience what your practice can offer, and one of the best ways to do that is to be seen as your community’s foremost expert or go-to practitioner in your specialty. There are a number of ways to market yourself as the expert that you are: seek out and join local women’s groups, post ads or listings in local newspapers or on radio stations, and send out press releases. Make sure your website is up to date and includes recent ads, specials and press releases. Once you find an advertising and media plan that works for you, stick with it. Radio ads and newspapers take a good three months to take hold in a potential patient’s mind, so be patient with whatever campaign you decide to run.

2. Host a seminar on Hormones and Hormone Health

A very effective way to solidify your status as an expert is to host workshops or seminars on hormone and neurotransmitter health for the public. Local community groups are a great place to start, as well as the local library, community centers and local gyms/weight loss clinics. Other companies (such as supplement companies, nutrition coaches, etc) may partner with you to share the cost of hosting the seminar, so utilize your connections within your practice to brainstorm ideas. Be sure to bring marketing materials such as brochures and flyers, and also devise a way to capture information from the patient (a simple comment card or sign-in sheet with required information) as this is a necessary step to contact patients who attend the workshop. Encourage attendance with a free gift or giveaway drawing in your marketing of the event. Double chances to win if you bring a friend!

3. Create a referral program

Let others do the marketing for you. Your patients are happy and healthy, and you are a big part of that happiness! Make it easy for patients to spread the word about you and your practice with a referral program. Train someone at your practice to inform patients about the referral program so that each patient has the opportunity to participate. An example program might run as follows: if a patient refers a friend who becomes a patient, they will receive a gift card (or discount or free service at your practice, or perhaps you could donate to your patient’s favorite charity) to a local business. Advertise the program with a poster or rack card, and be sure to have a detailed tracking mechanism in place. But keep in mind, referral gifts may violate federal and/or state laws and have strict stipulations, so be sure to educate yourself before crafting any type of gift giving program.

4. Market to your current patients

Encourage your current patients to return to your practice. They already know how fantastic you are, but they might not know that you offer other services. Run specials and include educational content via a monthly email newsletter. Send out quarterly postcards to your patient database and always include a call to action such as “schedule your appointment today.”

5. Create a social media strategy

Many healthcare providers are active on social media, but you must have a plan to maximize exposure and minimize the amount of time spent updating and creating content. Decide how many times a week or month that you’d like to share or create information (blog or video posts can be time consuming but tend to be shared and add to your expert status) and stick to it. Follow other organizations in your field and share their content when possible. Make it a habit to post updates, specials and any “news” at least 2-3 times a week.

Labrix has a library of brochures, webinars, posters and other marketing materials to assist you in your efforts to advertise your practice. For more information on any of these tips or for other ideas, email marketing@labrix.com or call 877.656.9596.


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