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Optimizing Your Position in the Changing Health Care Paradigm —Two Prominent Keynoters Added to the CRN Conference Speaker Line-up

Washington, D.C., September 11, 2014—Has the Affordable Care Act (ACA) delivered on its promise of a paradigm shift from sick-care to well-care? How is technology empowering individuals to take charge of their health and changing the face of health care and the practice of medicine? What can dietary supplement companies do to ensure they are poised to seize opportunities brought about by these transformations? The Council for Responsible Nutrition (CRN), the dietary supplement and functional food industry’s leading trade association, today announced two keynote speakers who will explore these questions as they deep dive into timely health care topics during the Thursday, Nov. 6, afternoon session at The Conference: CRN’s Annual Symposium for the Dietary Supplement Industry, Nov. 5–8 at The Ritz-Carlton, Laguna Niguel in Dana Point, California.

J.D. Kleinke, a pioneering health care information entrepreneur, medical economist, author, and business strategist, and a 2012 resident fellow at the American Enterprise Institute, will dissect the potential versus the realities of the ACA and examine if the law is really changing how health care is delivered—or just how we pay for it. Mr. Kleinke has been instrumental in creating four health care information organizations, served on numerous health care company boards, and provided business, product, and technology strategy services to both start-ups and established health care companies.

Daniel Kraft, M.D., founding executive director, Exponential Medicine, and faculty chair for Medicine, Singularity University, is a Stanford and Harvard trained physician-scientist, inventor, entrepreneur and innovator with more than 20 years of experience in clinical practice, biomedical research, and health care innovation. He will examine rapidly emerging, game changing and convergent technology trends and emergent fields such as low cost personal genomics, the digitization of health records, crowd sourced data, molecular imaging, wearable devices & mobile health, synthetic biology, systems medicine, robotics, and more.

“Changes in health care and shifts in consumer attitudes about wellness are top-of-mind these days and are relevant to how dietary supplement and functional food companies can better serve consumers,” said Steve Mister, president & CEO, CRN. “These keynotes from Mr. Kleinke and Dr. Kraft will provide two distinct perspectives on aspects of the current health care landscape, challenging conference attendees to envision how they can manufacture and market products that contribute in new ways to consumer wellness.”

This thought-provoking session is just one of a full agenda during The Conference. In addition to The Conference, CRN is presenting The Workshop: CRN’s Day of Science, an all-day symposium on Nov. 5. Four flexible registration options spanning both events are available. See CRN’s events website for details:

About CRN

The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 100+ dietary supplement manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers.  In addition to complying with a host of federal and state regulations governing dietary supplements in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Visit Follow us on Twitter @crn_supplements and @wannabewell and on Facebook.

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