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New Survey Shows Americans Committing to Vitamins in 2015

CRNheader-basic14Washington, D.C., January 14, 2015—Americans are committing to taking vitamins in 2015, according to a new survey conducted online by Harris Poll on behalf of the Council for Responsible Nutrition (CRN). The survey, conducted in December, asked over 2,000 U.S. adults to select (all that apply of) health and wellness habits they are committing to in 2015, and “taking vitamins” made the top five (47%), along with drinking enough water (72%); eating healthy/healthier in general (66%); getting more physically active (62%); and getting more sleep (49%). With research pointing to a real life issue of nutrient shortfalls in Americans’ diets, this survey might be a positive indicator that people realize they are not getting all the nutrients they need from food alone. Vitamin supplements help fill in the gaps.

“With the hectic nature of our lives, we don’t always eat what we know we should eat. And while we should continue to focus on getting the healthiest diet, adding a simple multivitamin supplement presents an easy, affordable and safe way to help ensure we get the nutrients we need,” said Duffy MacKay, N.D., senior vice president, scientific and regulatory affairs, CRN.

The New Year presents new opportunities to live well—and vitamins and other dietary supplements can play an important role in good health, but they are meant as supplements to, not substitutes for, other healthy habits. Consumers should open a dialogue with their doctor or other healthcare practitioner about which supplements are right for them.

This survey was conducted online within the United States by Harris Poll on behalf of CRN from December 8-10, 2014 among 2,021 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Nancy Stewart at

The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 150+ dietary supplement and functional food manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers. In addition to complying with a host of federal and state regulations governing dietary supplements and food in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Visit Follow us on Twitter @crn_supplementsand @wannabewell and on Facebook.

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