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New Economic Report Points to Additional Reasons to Supplement with Calcium and Vitamin D

Washington, D.C., December 9, 2014—With the new year and accompanying resolutions fast-approaching, women of all ages should consider recommitting to calcium and vitamin D supplements, particularly if they have concerns about osteoporosis. A new economic report, conducted by Frost & Sullivan through a grant from the Council for Responsible Nutrition Foundation (CRNF), showed that the utilization of calcium and vitamin D supplements in a population of women over the age of 55 with osteoporosis can provide significant individual and societal health care savings. This is because taking calcium and vitamin D at preventive intake levels can reduce the risk of having an osteoporosis-related medical event, according to the report, “Smart Prevention – Health Care Cost Savings Resulting from the Targeted Use of Dietary Supplements.”

“As much as we don’t like it, part of aging is accepting naturally occurring changes, such as bone loss,” said Duffy MacKay, N.D., senior vice president, scientific and regulatory affairs, Council for Responsible Nutrition. “Supplementing with calcium and vitamin D is smart prevention for aging gracefully.”

The economic report explained that calcium and vitamin D supplements are already being used by 29 percent of U.S. women over the age of 55, which would mean that between 2013 and 2020 there is the possibility of over $12 billion in health care cost savings. With 71 percent of this population not taking calcium and vitamin D supplements, however, there are still billions of dollars more in savings yet to be realized, according to the report.

“We’ve come to understand that significant amounts of money are already being saved due to the responsible health choices women are making in taking dietary supplements. But there’s a real opportunity out there to save even more money—billions of dollars—and, in the process, help even more women at risk of experiencing a painful and expensive fracture,” said Steve Mister, president, CRNF.

To achieve the results, Frost & Sullivan conducted a systematic review of scientific studies that focused on studies that looked at the relationship between calcium and vitamin D supplementation and the risk of an osteoporosis-attributed event. The firm then projected the rates of osteoporosis-attributed medical events across U.S. women over the age of 55 with osteoporosis and applied a cost benefit analysis to determine the cost savings if people in this targeted population took calcium and vitamin D supplements at preventive intake levels.

The full Frost & Sullivan economic report and accompanying materials, including a calcium and vitamin D infographic, are available for free at www.supplementforsmartprevention.org.

About the CRN Foundation: The CRN Foundation was established in 2009 as a non-profit 501(c)(3) organization for the purpose of educating people about the beneficial, safe and responsible use of dietary supplements and their ingredients as part of a culture of wellness.

About the Council for Responsible Nutrition: The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 150+ dietary supplement and functional food manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers. In addition to complying with a host of federal and state regulations governing dietary supplements and food in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Visit www.crnusa.org. Follow us on Twitter @crn_supplements and @wannabewell and on Facebook.

About Frost & Sullivan: Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants. For more than 50 years, they have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community.


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