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Cancer Treatment Centers Of America: 800-Pound Marketing Gorilla, Part 2

by Glenn Sabin
for more about Mr. Sabin, please visit his website, FON Therapeutics

That the enterprise outspends every major cancer center on the planet in terms of traditional radio and television advertising is just the tip of the iceberg. The breadth and scope of CTCA’s marketing, sales and business development footprint is simply unparalleled.

Launch Slideshow

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