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Business Strategies Applied to an Integrative Medicine Practice: A Case Study on Sustainability

Steven J. Szydlowski, DHA, MBA, MHA; and Peter P. Amato, MS

Abstract
This case study demonstrates the application of practical business principles to an integrative medicine clinic in northeastern Pennsylvania and measures the effectiveness of those applications in terms of profitability and operational indicators. This article provides strategies and recommendations for clinicians, practice managers, and researchers to advance the integration of integrative medicine into the US health care system. Methods for sustaining financially viable, quality-driven integrative medicine clinics are suggested.

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